Video websites have many benefits. Putting custom video on your website can make or break your site. At Bull On Clicks, we understand that video websites have many benefits. In this article, we’ll focus on 5 just to give you a taste of what video websites can do for you. Videos work in attracting visitors to your website and turning them into customers. It’s a beautiful thing.
1) Videos attract traffic to your website.
It’s a fact that search engines love new content whether it’s fresh copy, a new blog post or a video. As a general rule adding new content to your website should increase your website’s search engine ranking. If you make that content video content, then you’re ahead of the game. Name your video using targeted keywords and you have SEO gold. You can – and should – set up a YouTube channel for your video as well because Google owns YouTube and it appears that Google ranks YouTube videos very highly. Video websites can do wonders for your SEO and SEO drives traffic to your site. (Just remember to link to your website on your YouTube channel.)
2) Videos boost levels of engagement.
You want potential customers to understand and absorb your brand messaging, right? Of course you do. However, this can be challenging to do with written content alone. Video websites can show people what you’re about. Many people are visual learners and having this visual content can help them understand your business better. Studies have shown that customers believe that companies who take the time to develop videos are more engaged with their customers. Video can tell and show your audience what you are all about while entertaining them along the way.
3) Videos strengthen the bond your visitors have with your company.
How, you say? Custom videos that show your employees and your company give potential customers something to anchor their relationship to. People will see what you do and the people who do it. They will ‘get to know you and your employees’ and start to feel connected to them. People love to buy from people they ‘know’. You can do employee profiles, product demonstrations, service descriptions or even just a live delivery of your company’s mission statement and values. The more people know about your company, the more attached they will be to you and want to work with you.
4) Video websites increase your reach.
We talked a little bit about this in point 2. Videos can increase your SEO. However, if you add videos to your social media accounts, you will increase your reach to more customers. Videos often have big followings and you can get more users to your social media accounts. This will then add more people who are interested in your site.
5) Video websites will help you experience a growth in sales conversions.
Engaging your customers and getting more traffic to your video website, nearly always means more sales conversions. More people visiting your website for video content means more people that are interested in your services or products. By sheer law of averages, that gives you more sales conversions. It’s simple math. By being able to show your products and services in the best possible light through your video website sales conversion should increase. You should use video strategically and responsibly to make your website pop and make viewers want to become customers.
We hope you see the benefits of video websites from this article. If you have questions or are ready to get started on building the best video website you can, contact us at Bull On Clicks. We can be reached at https://www.bullonclicks.com/contact/.